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How personal information is collected, used, disclosed, protected, and controlled
Effective and last updated: August 21, 2026
This Privacy Policy explains how Lori L Rinker LLC d/b/a Natural Apothecary Shoppe collects, uses, discloses, and protects personal information when you use https://naturalapothecaryshoppe.com, shop with us, create an account, contact us, join a marketing list, or book a service. Separate healthcare-provider, pharmacy, laboratory, telehealth, or secure-intake privacy notices may apply to clinical services.
1. Information we collect
· Contact and account information: name, email, telephone number, billing and shipping address, account credentials, and communication preferences.
· Transaction information: items or services purchased, order amount, discounts, payment status, returns, refunds, and customer-service history.
· Payment information: payment-card details are handled by payment processors. We generally receive transaction tokens, limited card details, authorisation results, and fraud signals rather than the complete card number.
· Device and usage information: IP address, browser, device type, pages viewed, referral source, date and time, cookie identifiers, and interactions with the Website or messages.
· Communications: messages, reviews, survey responses, appointment requests, and records of calls or correspondence.
· Service information: information needed to schedule or coordinate a service. Do not submit diagnoses, medication lists, laboratory results, Social Security numbers, or other sensitive medical information through an ordinary contact form or unsecured email.
2. How we collect information
We collect information directly from you, automatically through the Website and cookies, from our payment and e-commerce providers, from delivery carriers, and from service providers or licensed professionals when permitted by you or by law. We may also receive information when you interact with our social-media pages or a promotion.
3. How we use information
· Operate the Website, create accounts, process payments, fulfil orders, deliver products, and handle returns.
· Schedule consultations, respond to questions, provide customer support, and maintain transaction records.
· Prevent fraud, secure accounts, enforce policies, protect rights and safety, and comply with law.
· Improve products, services, Website performance, inventory planning, and customer experience.
· Send transactional notices about orders, appointments, security, policy updates, or requested services.
· Send marketing email or text messages when permitted; you may opt out at any time.
· Support a business transaction, such as financing, reorganisation, acquisition, or sale, subject to appropriate safeguards.
4. Cookies and similar technologies
We and our service providers may use cookies, pixels, tags, local storage, and similar technologies for essential site functions, authentication, preferences, analytics, fraud prevention, and—when enabled—advertising measurement. Browser settings can block some technologies, but parts of the Website may not function correctly. Where applicable law requires it, we provide consent or opt-out controls and honour supported opt-out preference signals.
5. How information is disclosed
We may disclose information to e-commerce and hosting providers, payment processors, fraud-prevention services, shipping carriers, customer-support systems, email or text providers, analytics providers, professional advisers, insurers, regulators, law enforcement, and other vendors that help us operate. We may disclose information to an identified healthcare professional, pharmacy, laboratory, or service partner when needed for a service you request, with your direction or consent, or as otherwise permitted by law.
We may also disclose information to protect legal rights or safety, investigate misuse, comply with a lawful request, enforce an agreement, or complete a business transfer. We do not sell personal information for money. Certain analytics or advertising disclosures could be treated as “sale,” “sharing,” or targeted advertising under some state laws; where those laws apply, you may exercise the applicable opt-out right.
6. Health information and HIPAA
Natural Apothecary Shoppe’s ordinary retail Website, contact forms, and customer-service email are not intended to receive protected health information. HIPAA applies only to covered entities and business associates as defined by law; it does not automatically cover every wellness business or every piece of health-related information. If a licensed provider or pharmacy uses a separate secure platform, that party’s Notice of Privacy Practices and privacy terms may govern the clinical information. Use the designated secure channel and do not send sensitive clinical information through ordinary email or Website forms.
7. Data retention
We retain information for as long as reasonably necessary for the purposes described here, including order fulfilment, customer service, accounting, tax, fraud prevention, dispute resolution, legal compliance, and enforcement. Retention periods vary by information type, legal requirement, and operational need. We delete or de-identify information when it is no longer reasonably needed, subject to lawful exceptions.
8. Security
We use reasonable administrative, technical, and physical safeguards appropriate to the information and our operations. No internet transmission or storage system is completely secure. Protect your password and contact us promptly if you suspect unauthorised account use. Do not send card numbers, passwords, or sensitive medical records by unsecured email.
9. Your privacy choices
· Update account and contact information through your account or by contacting us.
· Use the unsubscribe link in marketing email. Transactional and service messages may continue.
· Reply STOP to a marketing text when that instruction is provided; message and data rates may apply.
· Control cookies through the available site tool or browser settings.
· Where applicable law provides it, request access, correction, deletion, portability, restriction, or an appeal, and opt out of targeted advertising, sale, or sharing.
To make a privacy request, email Naturalapothecaryshoppe11@gmail.com with “Privacy Request” in the subject line or call 941-554-8623. We may verify your identity and authority before acting. We will not discriminate against you for exercising a legally protected privacy right. Some requests are subject to exceptions, including transaction, security, tax, legal, warranty, recall, and recordkeeping obligations.
10. Children
The Website is not directed to children under 13, and we do not knowingly collect personal information from a child under 13 through the Website. A person under 18 may not place an order or book a paid service without a parent or legal guardian. Contact us if you believe a child submitted personal information so we can review and take appropriate action.
11. Third-party sites and services
The Website may link to third-party manufacturers, social networks, licensed professionals, pharmacies, or other services. Their privacy policies govern their independent collection and use. Review those policies before providing information.
12. Changes to this policy
We may update this Privacy Policy to reflect operational, technological, legal, or regulatory changes. We will post the revised policy and update the effective date. Material changes may also be communicated by an additional notice when appropriate or required.
13. Contact us
Privacy questions and requests may be sent to Naturalapothecaryshoppe11@gmail.com, 941-554-8623, or Lori L Rinker LLC d/b/a Natural Apothecary Shoppe, 6608 Gateway Ave., Sarasota, FL 34231.